October 3, 2023

Nothing CEO Carl Pei has just announced its sub-brand, CMF by Nothing in its latest Community Update video.

CMF by Nothing

According to Pei, the new sub-brand will be focused on delivering timeless designs at a more accessible price coupled with trusted quality. Meanwhile, the main Nothing brand will focus on innovation, premium, and offer the latest technology.

CMF by Nothing has a dedicated team separate from Nothing, “to assure that there’s no distraction from its main products”.

It was also revealed that the sub-brand will be launching its first products later this. These are confirmed to be a smartwatch and earbuds.

CMF by Nothing launch 1

We expect to see the same amount of teasers and possibly even leaks on the first devices of the Nothing sub-brand as we get closer to launch. However, let’s not forget that there were leaks and speculations of a sub-brand and its unique design language as early as December 2022.

We recently released our full reviews of the Nothing Phone (2) and Ear (2), if you’re interested to check those out, click here for the Phone (2) and here for the Ear (2).

Meanwhile, if you want to watch the announcement, watch it below:

Sources 1, 2

Ram Ronquillo eats puns for breakfast, lunch, and dinner.

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